Ashley Tisdale, the young actress who has been known and loved by the world through her character as Sharpay Evans in 'High School Musical' will be the new face of Puerco Espin 2009. Ashley came into millions of families through the television comedy 'The Suite Life of Zac & Cody', then, thanks to High School Musical 1, 2 and 3, considered by film critics as a youth phenomenon, which transmit a fun, colorful and carefree atmosphere, same adjectives as Puerco Espin, the most famous brand among teens and children. "For our brand, which is well established in the market, Ashley Tisdale is the perfect choice. She's now a legend throughout the world, her image is very stylish." said Fabio Castelli, partner and director of the creative marketing group in Five Season.
This project is an important investment for Five Seasons, which will provide a major advertising campaign whose protagonist is Ashley Tisdale. The draft of the image will be launched in Milan, with a big event scheduled for March 22, in which Ashley Tisdale will be present as the ringleader, along with her fans and full support by Puerco Espin. The establishment of the 2009 spring-summer campaign, reflects the world of the stars; Puerco Espin is fly to Los Angeles to offer its customers the enchantment of the greatest cities of California, the atmosphere of Hollywood and films. The campaign will air in major media for teens, like magazines and tv ads. She's going to appear in "PE Magazine", which will be available soon in major stores. (Milan, Prague, etc.)"We couldn't think in anyone better than Ashley Tisdale," said Fabio Castelli. "Ashley Tisdale is fabulous and has millions of young fans around the world. I think Puerco Espin, supported by her name, is going to be even more sucessful."
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